INdebe Yomhlaba eQatar iyaqhubeka. Imidlalo eyisishiyagalombili ephezulu isinqunyiwe, isikhathi saseBeijing kusihlwa sangomhlaka-9 Disemba, imidlalo yama-quarter-final izophinde idlalwe ukuze idonse ukunaka kwabalandeli emhlabeni jikelele.
Iqembu lebhola labesilisa laseShayina alizange liye kwiNdebe Yomhlaba yalo nyaka. Kodwa-ke, “iqembu elimele” lendwangu yaseShayina liye, futhi uhlu lwabadlali lukhulu impela. EQatar, amaqembu amaningi ahlanganyela efulegini lesizwe, amajezi, izigqoko, izicathulo namasokisi, amaskhafu, izikhwama zangemuva, amathoyizi endwangu e-mascot, njll., ayimikhiqizo yendwangu yaseShayina.
Yini “ithimba” lezindwangu laseShayina elithembele kuyo ukuze linqobe umncintiswano futhi likhanye eNdebeni Yomhlaba? Emicimbini yamazwe ngamazwe, kuvame ukuvela “eqenjini” lezindwangu laseShayina, ikusasa lihamba kanjani kahle “ukuvikela” umgwaqo?
"Ukuhamba" okudumile
INdebe Yomhlaba eQatar iyaqhubeka.
Ngemva nje kokuqala komqhudelwano, amanye amafulegi amaqembu abambe iqhaza ayengasekho esitokweni futhi entuleka. I-Ltd. (ebizwa ngokuthi “i-Wandelong”) isebenze isikhathi esengeziwe ukwenza amafulegi angaphezu kuka-60,000 ukuze athunyelwe eQatar ngokushesha.
Kusukela ekuqaleni kwesigaba sokuhlungela iNdebe Yomhlaba, iWandelong yaqala ukwenza amafulegi ezimoto namafulegi ezandla ale Ndebe Yomhlaba. Kuze kube manje, le nkampani isikhiqize amafulegi acishe abe yizigidi ezimbili ezinhlobo ezahlukene njengefulegi lesizwe, amafulegi ezintambo kanye namafulegi aphathwa ngesandla ale Ndebe Yomhlaba. “Ekupheleni kukaSepthemba kulo nyaka, inani elikhulu lamafulegi lilethwe eQatar. Kodwa njengoba umqhudelwano uqhubeka, abathengi bazofaka ama-oda nganoma yisiphi isikhathi ngokusho komqhudelwano, futhi isikhathi sokulethwa kwala ma-oda sifushane.” Umphathi jikelele wenkampani uXiao Changai wethule, “Umugqa wokukhiqiza wenkampani okwamanje ugcwele, ngomkhiqizo wosuku olulodwa ongaba yizinhlangothi ezingu-20,000.”
Impendulo esheshayo, ukuhlinzekwa okuphelele kanye nomsebenzi omuhle kakhulu wezinkampani zezindwangu zaseShayina kuye kwaqashelwa amakhasimende aphesheya. Ngenxa yokulethwa ngesikhathi, ukunyathelisa okunembile kanye nokuqina kwemibala ephezulu yamafulegi, iWandron isibe ngumhlinzeki wenkontileka emaqenjini amaningi ebhola kanye nemincintiswano yebhola yamazwe ngamazwe emhlabeni jikelele, futhi ibhizinisi lefulegi lomdlalo libiza ngaphezu kuka-50% webhizinisi lilonke lebhizinisi. Kusukela kwiNdebe Yomhlaba ka-1998 eFrance, iWondrous inikeze amafulegi eNdebe Yomhlaba ezi-7 ezilandelanayo.
EQatar, "izindwangu zaseShayina" nazo "zikhona" ngobuningi ezitolo ezisemthethweni zeNdebe Yomhlaba. Amajezi amaningi, izicathulo namasokisi, izigqoko, izikhwama zangemuva neminye imikhiqizo ekhethekile, zivela "Kwenziwe eShayina".
I-Ltd. (ebizwa ngokuthi “i-DANAS”) ikhiphe izingcezu ezingaphezu kwezigidi ezimbili zamajezi abalandeli beNdebe Yomhlaba yaseQatar. “Kusukela ngoMashi kulo nyaka, inkampani yaqala ukuthengisa cishe yonke iNdebe Yomhlaba, ngisho ne-oda elilodwa lamakhasimende elingaphezu kwezingcezu eziyi-100,000. Ukuqinisekisa ukuthi izimpahla zanele, inkampani yandise indawo yayo yokugcina impahla futhi yafinyelela ekubambisaneni nezimboni eziyisikhombisa eGuangdong naseGuangxi ukuqinisekisa ukukhiqizwa okubushelelezi kwamajezi abalandeli.” Umsunguli wenkampani uWen Congmian uthe ngemuva kokuba imidlalo yeNdebe Yomhlaba idlalwe ngokusemthethweni, ukuthengiswa kwamanje kwamajezi abalandeli kwamanye amazwe kudlule kakhulu okulindelwe, futhi abanye abathengi nabo bangeze ama-oda.
Kuyafaneleka ukusho ukuthi iDanaes iphinde yathuthukisa amajezi ngokwedizayini ngokwezintandokazi zabalandeli. “Amajezi abalandeli esiwakhiqizayo asekelwe kowokuqala kodwa ahlukile kowokuqala, ngokushintsha kombala nesitayela, bese kwengezwa ezinye izinto ezikhethekile.” UWen Congmian uthathe ijezi labalandeli basePortugal njengesibonelo ukwethula ukuthi inguqulo yokuqala yejezi yenziwe ngombala obomvu noluhlaza ukuze kwenziwe ukuvimba kombala ophezulu nowaphansi, kanti ijezi elithuthukisiwe lenza ukuvimba kombala wesobunxele nowesokudla ngenkathi kugcinwa isisekelo sokuqala sokufanisa umbala, futhi lafaka izinto zefulegi lesizwe kulo.
Ngemva kwezinyanga ezintathu zokupholisha, wonke amasampula amajezi abalandeli bamaqembu angu-32 abambe iqhaza akhishwa. UWen wathumela amasampula kumakhasimende aphesheya ngalinye futhi ngokushesha wathola impendulo enhle. Lapho ikhasimende elilodwa libona amajezi abalandeli baseBrazil nase-Argentina, ngokushesha lagcina cishe izingcezu ezingu-40,000.
Njengomunye wabahlinzeki abasemthethweni bezikhafu nezigqoko zabalandeli beNdebe Yomhlaba yaseQatar, amaqembu angu-32 abambe iqhaza, kunamaqembu angu-28 ezikhafu nezigqoko zabalandeli ezikhiqizwa yiZhejiang Hangzhou Strange Flower Computer Knitting Co. Umphathi wezokuthengisa wenkampani uJiang Changhong wethule, inkampani ekhethekile ekukhiqizweni kwemikhiqizo elukiwe iminyaka engaphezu kwengu-20, isibe yiNdebe Yomhlaba, i-European Championships, i-English Premier League, iSerie A, iLa Liga kanye neminye imicimbi enikeza abahlinzeki besikhathi eside.
Idolobha laseZhenze, eSifundeni saseWujiang, eDolobheni laseSuzhou, eSifundazweni saseJiangsu, kunezinkampani ezingaphezu kuka-30 ezikhiqiza izikhafu zasekhanda zase-Arabia kanye nemikhiqizo yazo esekelayo. Inkampani ebizwa ngokuthi i-Sunshine Clothing esifundeni isiphuthume ukwenza izikhafu zasekhanda zase-Arabia ezingaphezu kuka-100,000, ezithunyelwe muva nje eQatar. Izinto ezisetshenziswa kuleli qoqo lezikhafu zasekhanda ziwukotini ocwebezelwe ngo-100%, isikhafu ngasinye esinamakhona amane sinyatheliswe ngelogo ye-Qatar “World Cup”, kunemibala eyisithupha.
Ltd. kunezindwangu zokuthunga ezingaphezu kuka-140 nazo ezisebenza ngokugcwele ukwenza i-hijab. “Lo nyaka unyaka omuhle kakhulu wokuthengiswa kwezikhafu zamakhanda zase-Arab. Njengamanje, ama-oda okukhiqiza amabhizinisi ahlelelwe kuze kube uMkhosi WaseNtwasahlobo. Kulindeleke ukuthi kutholakale ukuthengiswa okungu-50 million yuan unyaka wonke, okuwukwenyuka okungaphezu kuka-20% unyaka nonyaka.” USheng Xinjiang, umongameli weWujiang District Hijab Textile Chamber of Commerce kanye nosihlalo we-Aulint Crafts Co., Ltd. wethule ukuthi inkampani okwamanje ibambisana neJiangnan University ukuthuthukisa uhlelo lokuphatha ukukhiqiza oluhlakaniphile nokwakha ifektri ehlakaniphile.
Iqembu lokucindezela ubuchwepheshe
Liqine kangakanani “ithimba” lezindwangu laseShayina?
Eqinisweni, akuyona nje iNdebe Yomhlaba, kodwa futhi nasemiqhudelwaneni eminingi yamazwe ngamazwe, kukhona abadlali bezemidlalo “beqembu” laseShayina.
Isihluthulelo sekhono “leqembu elimele” isisekelo sezimboni esiqinile nesiqinile. Ngemva kweminyaka eminingi yentuthuko, imboni yezindwangu yaseShayina inkulu, uchungechunge lokuhlinzekwa kwezezimboni luphelele, abasebenzi banamakhono, ikhwalithi yomkhiqizo ihle kakhulu, futhi ukusebenza kahle kokukhiqiza kuthuthukisiwe kakhulu.
I-mascot yeNdebe Yomhlaba yaseQatar ethi “Raib” iwumlilo omuhle ovela embuthanweni. “Sinenhlanhla yokukhethwa emncintiswaneni womhlaba wonke wabakhiqizi abangaphezu kuka-30 ukuze sithole imvume esemthethweni, enesibopho sokuklama nokukhiqizwa kwamathoyizi e-mascot plush, izikhwama zangemuva nezinye izikhumbuzo ezisemthethweni.” (okuzobizwa ngokuthi “i-Che Che Culture”) umphathi jikelele uChen Leigang uthe, i-Che Che Culture ithole imvume ngempumelelo, engenakuhlukaniswa nezinzuzo zemboni yezindwangu eDongguan, lapho ibhizinisi likhona.
Kuyaqondakala ukuthi iDongguan inezinkampani zokukhiqiza amathoyizi ezingaphezu kuka-4,000, cishe amabhizinisi asekelayo acishe abe ngu-1,500 asezingeni eliphezulu naphansi, iyisisekelo esikhulu kunazo zonke sokuthumela amathoyizi ezweni.
UChen Leigang uthe iDongguan inochungechunge oluphelele lwezimboni kanye nabasebenzi abanamakhono ekukhiqizeni amathoyizi, ukuze kuhlangatshezwane nokukhiqizwa kwama-oda ayinkimbinkimbi. Iningi lezinqubo zamathoyizi athambile e-“Laib” zenziwa ngezandla ngabasebenzi. Enqubweni yokuthunga ngesandla, abasebenzi bathunga ndawonye izikhwama ezincane ezigcwele ukotini, futhi bathunga nokuluka ekhanda le-“Raib”.
Intatheli ye-China Textile News ithole ukuthi iningi labasebenzi lapha lineminyaka engaphezu kwe-10 yesipiliyoni ekwenzeni amathoyizi. I-oda leNdebe Yomhlaba lingalethwa kahle, ngenxa yalokhu. "Amathoyizi e-mascot plush enqubweni yesibili yokuthuthukiswa, izinkampani ezibambe iqhaza zivela endaweni yaseDongguan." UChen Leigang uthe ibhizinisi lilethwe emakethe yendawo eQatar amakhulu ezinkulungwane zamathoyizi e-plush "Laib", ngoba i-"Laib" ithandwa kakhulu ngabalandeli, ama-oda akamuva nawo anganda.
Ngokusho kwezilinganiso, "okwenziwe e-Yiwu" kubangele isabelo semakethe yezimpahla ezizungeze iNdebe Yomhlaba yaseQatar esingu-70%.
Ngokusho kwedatha ye-sky-eye ikhombisa ukuthi okwamanje kunamabhizinisi ahlobene nezimpahla zemidlalo angaphezu kuka-155,000 e-Yiwu, eSifundazweni saseZhejiang, lapho amabhizinisi amasha abhalisiwe angu-51,000 kusukela ngoJanuwari kuya ku-Okthoba kulo nyaka, isilinganiso sokukhula kwenyanga esingu-42.6%. Idatha ikhombisa nokuthi, njengamanje, kunamabhizinisi ahlobene nemboni yebhola cishe angu-12,000 ezweni lonke, futhi i-Yiwu inamabhizinisi angaphezu kwezinkulungwane ahileleke ebhizinisini elihlobene nebhola. Kungabonakala ukuthi i-Yiwu inesabelo esikhulu semakethe sezimpahla cishe ngeNdebe Yomhlaba eQatar, akuyona ingozi.
Amakhono e-R & D nawo "enziwa ku-Yiwu" ikhadi lebhizinisi elibalulekile. Eminyakeni yamuva nje, amabhizinisi endwangu e-Yiwu ukuze ajulise uchungechunge lwemboni, hhayi nje kuphela ukuhlakulela imikhiqizo yawo, ukuqinisa ukwakheka kwezicelo ze-R & D zama-patents, kodwa futhi ngokwezidingo zabalandeli abavela emazweni ahlukene ukuklama imikhiqizo yokwandisa umsebenzisi. Ukusetshenziswa komsebenzi wokusesha we-patent wokusesha ngeso lengqondo, othole kuphela "isikhafu" kulesi sigaba ngasinye, amabhizinisi e-Yiwu okwamanje anezinhlobo ezahlukene zama-patents okungenani ezingu-1965.
Kusukela ngawo-1990, iZhenze Town, amabhizinisi okuqala ama-Arab headscarf selokhu yasungulwa, ngemuva kweminyaka engaphezu kwengu-30 yentuthuko, iZhenze Town, ukuthengiswa kwemboni yama-Arab headscarf kwabangela u-70% wokuthengiswa kwezwe lonke. Ukuhlaziywa kweSheng Xinjiang, isizathu salesi simo, kunezizathu ezintathu eziyinhloko. Okokuqala, inani lamanje lamabhizinisi afanayo ezweni alidluli ku-40, kanti angu-31 awo agxile eWujiang. Okwesibili, ngemuva kokusungulwa kweWujiang District turban textile chamber of commerce, amabhizinisi angu-31 ngokuthengwa kwezinto zokusetshenziswa ezihlanganisiwe, uhlelo lwamanani okuthengisa umkhiqizo, ukwenza ukuziphatha kokuzilawula kwemboni kube ngokwejwayelekile, kuthuthukiswe intuthuko yezinzuzo. Okwesithathu, ngaphansi kwesiqondiso sesifunda turban textile chamber of commerce, ibhizinisi ngalinye liye landisa ukutshalwa kwezimali ekusungulweni kwezobuchwepheshe, lathatha indlela yobuchwepheshe, ukwenza izinto ngokuzenzakalela, ukuthuthukiswa komkhiqizo, futhi lakhuthaza imboni ukuze kufezwe intuthuko esezingeni eliphezulu iyonke.
USheng Xinjiang uthe, “Ukuthuthukiswa kwemboni yezigqoko zama-Arabhu edolobheni laseZhenze kuzonikeza amandla aphelele ekugxileni kwezimboni, ubuningi bamathalente kanye nezinye izinzuzo, kusheshiswe ijubane lokusungula izinto ezintsha nokudala, futhi kuqhubeke nokucwebezelisa ibhodi legolide lezimboni ezihlukile zaseWujiang.”
"Vikela isihloko" ngokuqhubekayo
“Iqembu” lezindwangu laseShayina emicimbini yamazwe ngamazwe livame ukuvela, futhi lize liphinde “liwine phezulu” ngokuphindaphindiwe.
Abantu baseShayina abasebenzisa izindwangu nabo bacabanga ukuthi, “ithimba” lezindwangu laseShayina lingazivikela kanjani umgwaqo? Isiqondiso esibalulekile, ukuthatha ngokuqinile indlela “yobuchwepheshe, imfashini, eluhlaza” yentuthuko.
Ekugqugquzeleni umnotho we-carbon ephansi emhlabeni wonke, umqondo wokuvikelwa kwemvelo okuluhlaza, i-carbon ephansi eluhlaza, isayensi nobuchwepheshe bokusekela intuthuko yemboni yezindwangu yaseShayina sekuyindlela ebalulekile.
Emgomweni "wekhabhoni ephindwe kabili", imboni yendwangu yaseShayina ikhuthaza ngenkuthalo indlela eya ekuthuthukisweni okuluhlaza. UMongameli we-China Textile Industry Federation uSun Rui Zhe uthe imboni yendwangu ingamandla abalulekile ekwakheni iphethini yokuthuthukiswa okuhlangene yokukhiqiza, impilo kanye nobuhle bemvelo. Njengenye yemikhakha yokuqala yezimboni eShayina ebeka phambili umgomo wokungathathi hlangothi kwekhabhoni, imboni yendwangu ihamba phambili ekusungulweni kwezindlela ezintsha zokuphatha okusimeme, ukulondolozwa kwamandla namanzi, ukuvimbela nokulawula ukungcola, ukusetshenziswa okuphelele kwezinsiza, ukukhiqizwa okuluhlaza kanye nezinye izici, futhi ingumgqugquzeli obalulekile wokubusa okusimeme emhlabeni jikelele. Imboni kufanele isebenzise ubuchwepheshe obuluhlaza ngenkuthalo, ikhuthaze ukusetshenziswa okuluhlaza, ithuthukise amazinga aluhlaza futhi ikhuthaze njalo ukuguqulwa okuluhlaza kanye nekhabhoni ephansi phezulu naphansi kulo lonke uchungechunge lwezimboni.
ENdebeni Yomhlaba yalo nyaka eQatar, izindwangu zaseShayina nazo zisize iQatar ngenkuthalo ukufeza umqondo woluhlaza kanye nobuchwepheshe.
"EQatar, amaqembu ayi-13 angene enkundleni egqoke amajezi obuchwepheshe obuphezulu athuthukiswe yithi, enziwe nge-fiber ye-polyester evuselelekayo engu-100%. Ngaphezu kwalokho, la majezi amasha anezindawo ezikhuphula umjuluko neziphefumulayo ngemva kokuqoqa nokuqoqa idatha yabadlali, okusho ukuthi abadlali bangapholiswa kahle ezindaweni zomzimba wabo ezidinga ukupholisa kakhulu." Abahlinzeki beNike eShayina batshele izintatheli ukuthi kwakukhona inqubo yobuchwepheshe "kusukela emabhodleleni epulasitiki asetshenzisiwe kuya kumajezi amasha", kodwa izinga lokusetshenziswa langempela lalingekho phezulu ngokwanele, kodwa manje senziwe nge-polyester evuselelekayo engu-100%.
I-Che Che Culture yinkampani yamasiko nokudala ezinikele ekuklameni, ekuthuthukiseni, ekukhiqizeni nasekuthengiseni imikhiqizo enelayisensi yemicimbi emikhulu yezemidlalo. Ingaba umhlinzeki wama-mascot eNdebe Yomhlaba, okuwumphumela wokuzinikela okujulile kweminyaka eyishumi kukaChen Leigang embonini yamasiko nokudala. Ngobuchwepheshe obusha kanye nomklamo othuthukisiwe, ithimba lokuklama lesibili eliholwa nguChen Leigang lenze izinhlobo eziyisikhombisa zamasampula ezinyangeni ezimbili, kusukela ohlotsheni lwendabuko lwamadoli aphrintiwe agcwele kuya emikhiqizweni eqediwe ebunjwe njengamaphiko andizayo.
UChen Leigang uphinde walandisa indaba encane ngo-“Laib”. “Emcimbini wokuvula, izethameli zonke zanikezwa imvilophu enkulu enodoli wegilavu weRaib, nayo eyakhiqizwa yithi. Lokho kwakuwumsebenzi wesikhashana owengeziwe wekomidi elihlelayo. Sathola isidingo ngo-5 ntambama, futhi isampula yenziwa ngo-11 ebusuku Lokhu kubonisa ukubaluleka kocwaningo nokuthuthukiswa kwenkampani kanye nekhono lokuklama.” UChen Leigang ukholelwa ukuthi inani elilethwa ngokwenza ukukhiqizwa kokucubungula ukukhiqiza lilinganiselwe, ucwaningo nentuthuko yokudala kuphela okungaletha amandla ahlala njalo ebhizinisini.
Isikhathi sokuthunyelwe: Disemba 10-2022
