Mpikisano wa World Cup ku Qatar wayamba bwino kwambiri. Mipikisano isanu ndi itatu yapamwamba yasankhidwa, nthawi ya Beijing madzulo a pa Disembala 9, masewero a kotala-fainali adzaseweredwanso kuti akope chidwi cha mafani padziko lonse lapansi.
Chaka chino, timu ya mpira wa amuna yaku China sinapite ku World Cup. Komabe, "gulu loyimira" la nsalu zaku China linapita, ndipo gulu la osewera ndi lalikulu kwambiri. Ku Qatar, magulu ambiri omwe akutenga nawo mbali mu mbendera ya dziko, majezi, zipewa, nsapato ndi masokosi, masiketi, zikwama zam'mbuyo, zoseweretsa za nsalu za mascot, ndi zina zotero, ndi zinthu zopangidwa ndi nsalu zaku China.
Kodi gulu la nsalu la ku China limadalira chiyani kuti ligonjetse mpikisano ndikuwala mu World Cup? Mu zochitika zapadziko lonse lapansi, nthawi zambiri limawonekera mu gulu la nsalu la ku China, tsogolo la momwe mungayendere bwino "kuteteza" msewu?
"Kuyenda" kodziwika bwino
Mpikisano wa World Cup ku Qatar wayamba bwino kwambiri.
Mpikisanowu utangoyamba kumene, mbendera zina za magulu omwe adatenga nawo mbali zidasowa ndipo zinali zochepa. Ltd. (yomwe pano imadziwika kuti "Wandelong") idagwira ntchito yowonjezera kuti ipange mbendera zoposa 60,000 kuti zinyamulidwe ku Qatar mwachangu.
Kale kwambiri mu gawo loyenerera World Cup, Wandelong anayamba kupanga mbendera zamagalimoto ndi mbendera zamanja za World Cup iyi. Mpaka pano, kampaniyi yapanga mbendera pafupifupi 2 miliyoni zamitundu yosiyanasiyana monga mbendera zadziko, mbendera za chingwe ndi mbendera zoyendetsedwa ndi manja za World Cup iyi. "Kumapeto kwa Seputembala chaka chino, mbendera zambiri zaperekedwa ku Qatar. Koma pamene mpikisano ukupitirira, ogula adzapereka maoda nthawi iliyonse malinga ndi mpikisano, ndipo nthawi yotumizira maoda awa ndi yochepa." Woyang'anira wamkulu wa kampaniyo Xiao Changai adayambitsa, "Mzere wopanga wa kampaniyo pakadali pano uli ndi mphamvu zonse, ndipo kutulutsa kwa tsiku limodzi kwa anthu pafupifupi 20,000."
Kuyankha mwachangu, kupereka kwathunthu, ndi luso labwino kwambiri la makampani opanga nsalu aku China kwadziwika ndi makasitomala apadziko lonse lapansi. Chifukwa cha kutumiza mwachangu, kusindikiza molondola komanso kulimba kwa mitundu ya mbendera, Wandron wakhala wogulitsa kontrakitala ku makalabu ambiri a mpira ndi mipikisano ya mpira yapadziko lonse lapansi, ndipo bizinesi ya mbendera ya machesi imawononga zoposa 50% ya bizinesi yonse ya kampaniyo. Kuyambira pa World Cup ya 1998 ku France, Wondrous yapereka mbendera za World Cups 7 motsatizana.
Ku Qatar, "nsalu zaku China" zimapezekanso "mochuluka" m'masitolo ovomerezeka a World Cup. Majezi ambiri, nsapato ndi masokosi, zipewa, matumba a m'mbuyo ndi zinthu zina zapadera, zimachokera ku "Made in China".
Ltd. (yomwe pano ikutchedwa "DANAS") yatulutsa majezi a fan a Qatar World Cup opitilira 2 miliyoni. "Kuyambira mu Marichi chaka chino, kampaniyo idayamba kugulitsa majezi a fan a World Cup, komanso oda imodzi ya kasitomala yoposa 100,000. Pofuna kuonetsetsa kuti zinthu zili zokwanira, kampaniyo yakulitsa nyumba yake yosungiramo katundu komanso yagwirizana ndi mafakitale asanu ndi awiri ku Guangdong ndi Guangxi kuti atsimikizire kuti majezi a fan apangidwa bwino." Woyambitsa kampaniyo Wen Congmian adati masewera a World Cup ataseweredwa mwalamulo, kugulitsa majezi a fan kunja kwa dzikolo kwapitirira zomwe amayembekezera, ndipo ogula ena adawonjezeranso maoda.
Ndikoyenera kunena kuti Danaes yasinthanso ma jerseys pankhani ya kapangidwe kake malinga ndi zomwe mafani amakonda. "Ma jerseys a fan omwe timapanga amachokera ku choyambirira koma mosiyana ndi choyambirira, ndi kusintha kwa mtundu ndi kalembedwe, kenako zinthu zina zapadera zimawonjezedwa." Wen Congmian adatenga jerseys ya fan ya Portugal ngati chitsanzo powonetsa kuti mtundu woyambirira wa jerseys unapangidwa mu ofiira ndi obiriwira kuti ukhale wotchingira pamwamba ndi pansi, ndipo jerseys yokonzedwanso idachita kutchingira mitundu yakumanzere ndi kumanja pomwe ikusunga maziko ofananira mitundu yoyambirira, ndikuyikamo zinthu za mbendera ya dziko.
Pambuyo pa miyezi itatu yoyeretsa, zitsanzo zonse za majezi a mafani a magulu 32 omwe adatenga nawo gawo zidatulutsidwa. Wen adatumiza zitsanzozo kwa makasitomala akunja mmodzi ndi mmodzi ndipo posakhalitsa adalandira ndemanga zabwino. Kasitomala m'modzi ataona majezi a mafani aku Brazil ndi Argentina, nthawi yomweyo adasunga zidutswa pafupifupi 40,000.
Monga m'modzi mwa ogulitsa ma scarf ndi zipewa za Qatar World Cup, magulu 32 omwe akutenga nawo mbali, pali magulu 28 a ma scarf ndi zipewa za mafani zomwe zimapangidwa ndi Zhejiang Hangzhou Strange Flower Computer Knitting Co. Woyang'anira malonda wa kampaniyo, Jiang Changhong, adayambitsa, kampani yomwe imadziwika bwino popanga zinthu zoluka kwa zaka zoposa 20, yakhala World Cup, European Championships, English Premier League, Serie A, La Liga ndi zochitika zina zomwe zimagulitsa nthawi yayitali.
Zhenze Town, Wujiang District, Suzhou City, Jiangsu Province, pali makampani opitilira 30 omwe amapanga mpango wa kumutu wa ku Arabia ndi zinthu zina zothandizira. Kampani yotchedwa Sunshine Clothing m'boma la China yathamanga kupanga mipango ya kumutu ya ku Arabia yoposa 100,000, yomwe yatumizidwa ku Qatar posachedwapa. Zipangizo za gulu la mitu iyi ndi thonje lopangidwa ndi mercerized 100%, mpango uliwonse wa kumutu uli ndi ngodya zinayi zosindikizidwa ndi logo ya Qatar "World Cup", pali mitundu isanu ndi umodzi.
Ltd. nsalu zoposa 140 nazonso zikugwira ntchito bwino popanga hijab. "Chaka chino ndi chaka chabwino kwambiri chogulitsa ma headscarf ku Arab. Pakadali pano, maoda opanga mabizinesi akonzedwa mpaka Chikondwerero cha Spring. Akuyembekezeka kupeza malonda a ma yuan 50 miliyoni pachaka chonse, kuwonjezeka kwa oposa 20% pachaka." Sheng Xinjiang, purezidenti wa Wujiang District Hijab Textile Chamber of Commerce komanso wapampando wa Aulint Crafts Co., Ltd. adalengeza kuti kampaniyo ikugwirizana ndi Jiangnan University kuti ipange njira yowongolera kupanga yoluka mwanzeru ndikumanga fakitale yanzeru.
Gulu la akatswiri okakamiza ukadaulo
Kodi gulu la nsalu la ku China ndi lamphamvu bwanji?
Ndipotu, si World Cup yokha, komanso m'mabwalo ambiri apadziko lonse lapansi, palinso katswiri wa masewera wa ku China wotchedwa "timu".
Chinsinsi cha luso la "gulu loyimira" ndi maziko olimba komanso olimba a mafakitale. Pambuyo pa zaka zambiri za chitukuko, makampani opanga nsalu ku China ndi akuluakulu, unyolo wogulitsa mafakitale ndi wangwiro, antchito ndi aluso, khalidwe la zinthu ndi labwino kwambiri, ndipo magwiridwe antchito opanga zinthu ndi abwino kwambiri.
Mascot ya Qatar World Cup "Raib" ndi yokongola kwambiri. "Ndife odala kusankhidwa mu mpikisano wapadziko lonse wa opanga oposa 30 kuti tipeze chilolezo chovomerezeka, omwe ali ndi udindo wopanga ndi kupanga zoseweretsa za mascot plush, matumba akumbuyo ndi zikumbutso zina zovomerezeka." (pano akutchedwa "Che Che Culture") manejala wamkulu Chen Leigang adati, Che Che Culture idalandira chilolezocho bwino, chomwe sichingasiyanitsidwe ndi zabwino zamakampani opanga nsalu ku Dongguan, komwe kampaniyo ili.
Zikumveka kuti Dongguan ili ndi makampani opanga zoseweretsa opitilira 4,000, pafupifupi makampani 1,500 othandizira kumtunda ndi kumunsi, ndipo ndi malo akuluakulu kwambiri otumizira zoseweretsa kunja mdzikolo.
Chen Leigang anati Dongguan ili ndi unyolo wathunthu wa mafakitale komanso antchito aluso popanga zidole, kuti akwaniritse kupanga maoda ovuta. Njira zambiri zogwiritsira ntchito zidole za “Laib” zimapangidwa ndi manja ndi ogwira ntchito. Posoka ndi manja, ogwira ntchito amasoka pamodzi matumba ang'onoang'ono odzazidwa ndi thonje, komanso amasoka nsalu yoluka pamutu pa “Raib”.
Mtolankhani wa China Textile News adamva kuti antchito ambiri pano ali ndi zaka zoposa 10 zogwira ntchito popanga zidole. Oda ya World Cup ikhoza kutumizidwa bwino, chifukwa cha izi. "Zidole za mascot plush zomwe zikugwiritsidwa ntchito pakupanga kwachiwiri, makampani omwe akutenga nawo mbali ndi ochokera ku Dongguan." Chen Leigang adati kampaniyo yaperekedwa kumsika wakomweko ku Qatar zidole za "Laib" plush mazana ambiri, chifukwa "Laib" ndi yotchuka kwambiri ndi mafani, maoda amtsogolo nawonso angawonjezere.
Malinga ndi kuyerekezera, "yopangidwa mu Yiwu" yakhala gawo lonse la msika wa katundu wa Qatar World Cup wa 70%.
Malinga ndi deta ya sky-eye ikuwonetsa kuti pakadali pano pali makampani opitilira 155,000 okhudzana ndi zinthu zamasewera ku Yiwu, Chigawo cha Zhejiang, omwe mabizinesi atsopano 51,000 olembetsedwa kuyambira Januware mpaka Okutobala chaka chino, kuchuluka kwapakati pamwezi kwa 42.6%. Deta ikuwonetsanso kuti, pakadali pano, pali mabizinesi pafupifupi 12,000 okhudzana ndi makampani a mpira mdziko lonse, ndipo Yiwu ili ndi mabizinesi opitilira zikwizikwi omwe akuchita bizinesi yokhudzana ndi mpira. Zikuoneka kuti Yiwu ili ndi gawo lalikulu pamsika wazinthu kuzungulira World Cup ku Qatar, si ngozi.
Mphamvu za R & D "zinapangidwanso mu Yiwu" khadi lofunika la bizinesi. M'zaka zaposachedwapa, makampani opanga nsalu a Yiwu adakulitsa unyolo wamakampani, osati kungokulitsa mitundu yawoyawo, kulimbitsa kapangidwe ka mapulogalamu a R & D a ma patent, komanso malinga ndi zosowa za mafani ochokera m'maiko osiyanasiyana kuti apange zinthu kuti akulitse wogwiritsa ntchito. Kugwiritsa ntchito ntchito yofufuza patent ya sky-eye, yomwe idapezeka kokha ngati "scarf" ya gulu ili la anthu, makampani a Yiwu pakadali pano ali ndi mitundu yosiyanasiyana ya ma patent osachepera 1965.
Kuyambira m'zaka za m'ma 1990, Zhenze Town, yomwe inali mabizinesi oyamba a Arab headscarf kuyambira pomwe idakhazikitsidwa, pambuyo pa zaka zoposa 30 za chitukuko, malonda a makampani a Arab headscarf anali 70% ya malonda akunja mdziko lonse. Kusanthula kwa Sheng Xinjiang, chifukwa cha vutoli, pali zifukwa zitatu zazikulu. Choyamba, chiwerengero cha mabizinesi ofanana mdziko muno sichidutsa 40, ndipo 31 mwa iwo ndi a Wujiang. Chachiwiri, pambuyo pa kukhazikitsidwa kwa Wujiang District turban textile chamber of commerce, mabizinesi 31 kudzera mu kugula zinthu zopangira, njira yogulitsira zinthu, kukhazikitsa khalidwe lodzilamulira la makampani, kukulitsa ubwino. Chachitatu, motsogozedwa ndi chigawo cha turban textile chamber of commerce, bizinesi iliyonse yawonjezera ndalama muukadaulo, kutenga njira yaukadaulo, kudzipangira zokha, kupanga mtundu, ndikulimbikitsa makampani kuti akwaniritse chitukuko chapamwamba kwambiri.
Sheng Xinjiang anati, "Kukula kwa makampani a ku Zhenze town Arab headscarf kudzapereka gawo lalikulu pa kuchuluka kwa mafakitale, kuchuluka kwa anthu omwe ali ndi luso komanso zabwino zina, kufulumizitsa liwiro la luso ndi kupanga zinthu zatsopano, ndikupitilizabe kukongoletsa chikwangwani chagolide cha mafakitale omwe ali ndi mawonekedwe a Wujiang."
"Kuteteza mutu" mosalekeza
"Gulu" la nsalu la ku China m'zochitika zapadziko lonse lapansi limawonekera nthawi zambiri, ndipo ngakhale mobwerezabwereza "limapambana pamwamba".
Anthu aku China omwe amavala nsalu akuganizanso kuti, “gulu” la nsalu la China lingathe bwanji “kuteteza” msewu bwino? Njira yofunika kwambiri, ndikutenga njira ya “ukadaulo, mafashoni, ndi yobiriwira” yopitira patsogolo.
Mu kulimbikitsa chuma cha dziko lonse lapansi chopanda mpweya woipa, lingaliro la kuteteza chilengedwe chobiriwira, lopanda mpweya woipa wobiriwira, sayansi ndi ukadaulo zothandizira chitukuko cha mafakitale a nsalu aku China lakhala njira yofunika kwambiri.
Pa cholinga cha "kabotolo kawiri", makampani opanga nsalu ku China akulimbikitsa mwachangu njira yopita ku chitukuko chobiriwira. Purezidenti wa China Textile Industry Federation, Sun Rui Zhe, adati makampani opanga nsalu ndi mphamvu yofunika kwambiri popanga njira yolumikizirana yopanga, moyo ndi kukongola kwa chilengedwe. Monga imodzi mwa magawo oyamba a mafakitale ku China omwe apereka cholinga choletsa kusagwirizana ndi mpweya, makampani opanga nsalu ali patsogolo pakupanga zinthu zatsopano, kusunga mphamvu ndi madzi, kupewa ndi kulamulira kuipitsa chilengedwe, kugwiritsa ntchito bwino zinthu, kupanga zinthu zobiriwira ndi zina zotero, ndipo ndi wolimbikitsa kwambiri ulamuliro wokhazikika padziko lonse lapansi. Makampaniwa ayenera kugwiritsa ntchito ukadaulo wobiriwira, kulimbikitsa kugwiritsa ntchito zinthu zobiriwira, kukonza miyezo yobiriwira ndikulimbikitsa mosalekeza kusintha kwa zinthu zobiriwira ndi mpweya wochepa m'magawo onse a mafakitale.
Pa World Cup chaka chino ku Qatar, nsalu zaku China zinathandizanso Qatar kuzindikira lingaliro la kubiriwira ndi ukadaulo.
"Ku Qatar, magulu 13 adatenga nawo mbali atavala ma jerseys apamwamba omwe tidapanga, omwe amapangidwa ndi ulusi wa polyester wongowonjezedwanso 100%. Kuphatikiza apo, ma jerseys atsopanowa ali ndi malo abwino kwambiri otulutsa thukuta komanso opumira pambuyo posonkhanitsa ndikusonkhanitsa deta ya osewera, zomwe zikutanthauza kuti osewera amatha kuziziritsidwa bwino m'malo a matupi awo omwe amafunika kuziziritsidwa kwambiri." Ogulitsa Nike ku China adauza atolankhani kuti panali njira yaukadaulo "kuyambira mabotolo apulasitiki ogwiritsidwa ntchito mpaka ma jerseys atsopano", koma kuchuluka kwenikweni kwa kugwiritsidwa ntchito sikunali kokwanira, koma tsopano yapangidwa ndi polyester wongowonjezedwanso 100%.
Che Che Culture ndi kampani yachikhalidwe komanso yolenga yodzipereka pakupanga, kupanga, kupanga, ndi kugulitsa zinthu zovomerezeka pamasewera akuluakulu. Ikhoza kukhala yogulitsa mascots a World Cup, zomwe ndi zotsatira za zaka khumi za Chen Leigang akudzipereka kwambiri kumakampani azikhalidwe ndi zolenga. Kudzera muukadaulo watsopano komanso kapangidwe kabwino, gulu lachiwiri lopanga zinthu lotsogozedwa ndi Chen Leigang linapanga mitundu isanu ndi iwiri ya zitsanzo m'miyezi iwiri, kuyambira pa zidole zosindikizidwa zodzaza mpaka zinthu zomalizidwa zooneka ngati mapiko owuluka.
Chen Leigang nayenso anafotokoza nkhani yaying'ono yokhudza “Laib”. “Pa mwambo wotsegulira, omvera onse anapatsidwa envelopu yayikulu yokhala ndi chidole cha Raib glove, chomwe chinapangidwanso ndi ife. Imeneyo inali ntchito yowonjezera kwakanthawi kwa komiti yokonzekera. Tinalandira zomwe tinkafuna nthawi ya 5 koloko masana, ndipo chitsanzocho chinapangidwa nthawi ya 11 koloko masana. Izi zikusonyeza kufunika kwa kafukufuku ndi chitukuko cha kampani komanso luso lake lopanga mapangidwe.” Chen Leigang akukhulupirira kuti phindu lomwe limabweretsedwa pochita kupanga zinthu ndi lochepa, kafukufuku wolenga ndi chitukuko chokha ndi chomwe chingabweretse mphamvu yokhalitsa ku bizinesiyo.
Nthawi yotumizira: Disembala-10-2022
