The spring breeze is new and the opening year is full of flowers.
From April 9 to 11, the Hangzhou Fashion Industry Digital Trade Expo and the 7th Fashion Eye Buy and Sell Fair-2023 Autumn/Winter Selection Fair, hosted by Fashion Eye, China New Retail Alliance and Diexun.com, were held at Hangzhou International Expo Center. Ltd. founder Yang Yali, founder of Hangzhou Muyi Fashion Co., Hangzhou Fashion Industry Digital Trade Expo founder Lai Yonglou and other leading guests came to the scene, and many industry experts, business representatives and media friends together to witness the grand opening of the expo. .
At the opening ceremony, Shen Jasmine, secretary-general of Zhejiang Fashion Industry Association, pointed out in her speech that the fashion industry is one of the eight trillion industries in Zhejiang Province, and it is the strategic layout of Zhejiang Province to build a global digital transformation highland with “Internet + fashion industry”, which is also the future development direction of Hangzhou fashion industry. This year’s fair follows the trend of global digital economy, upgrades production factors, builds new digital scenes, models and business models with high integration, high efficiency and high value, which will enrich the value system and innovation system of the industry and inject new vitality and new momentum for the economic development of Zhejiang.
Lai Yonglou, general manager of Fashion Eye, said in his speech that the current development trend of live e-commerce industry continues to be favorable, which has put forward higher requirements and new standards for live e-commerce supply chain. The Fashion Eye Sale and 2023 Autumn/Winter Selection is an exhibition based on this new demand of the supply chain, which is “only for transaction”. “We will focus on new channels, new consumer brands, new tracks, while digging deep into the depth of the traditional channel buyers’ needs and potential pain points, through the 3-day exhibition, one-on-one precision matching, offline targeted selection meetings and international business tours, etc., to provide a full range of services for both buyers and sellers, and truly become the indispensable right hand of the supply chain and sales end customers. .”
Fashion in the same frequency: the integration of new industrial value
This year’s Hangzhou Fashion Industry Digital Trade Fair and the 7th Fashion Eye will take the apparel segment as the core, while integrating fashion categories such as shoes, hats and bags, fashion accessories, and trendy brands, integrating the advantages of national fashion industry resources and channels in a comprehensive manner.
The exhibition connects the fashion industry chain from the industrial source, accurately invites buyers from traditional channels, new e-commerce channels, new consumer channels and new brand channels, creates value for both buyers and sellers, and creates a comprehensive exhibition and exchange trading platform for all categories of fashion industry.
With 20,000㎡ exhibition scale and 1,000+ explosive products, the conference will showcase source factories and original designer brands with design development as the core, covering women’s wear, knitted lingerie, designer brands, bags, shoes and hats, live agencies, service providers, etc., pulling customers into the forefront of business opportunities in 2023.
Women’s wear ecological conference: the momentum depends on the flow, the winning supply chain
The “Women’s Wear Ecological Conference” held in the same period of the exhibition, with the theme of “Start the momentum by flow – win the supply chain”, is a voice for supply chain enterprises. From April 9 to 10, four consecutive “Women’s Wear Ecology Conference” with a total of 18 themes were shared, with massive information output and knowledge sharing, opening a brainstorm of the whole chain of the industry.
On site, domestic and foreign industry experts, well-known brands, source factories, e-commerce platforms and celebrity anchors, about 3,000 guests to participate in the meeting, women’s vertical IP and opinion leaders to create a new media matrix to continue to expand the influence of the sharing guests with their own topics and industry vertical traffic, radiation across the network fans over 100 million people, and jointly focus on the industry to find the “flow + supply chain “high growth path.
And as one of the organizers of the exhibition, Diexun.com, a professional organization specializing in fashion trend research and industry services, provides guidance for the industry to pulse products, innovate R&D and lead consumption through the sharing of the latest consumer trends, Spring/Summer 24 color trends and Fall/Winter 24/25 trend foresight.
Invited brands: high quality product output
In line with the positioning of the Women’s Wear Conference, this year’s expo and sale will focus on the women’s wear category, with a series of exhibitors of source factories and original designer brands with design and development as the core gathering, bringing high-quality selected products and market explosive products for strong output, concentrating resources to the middle and high-end positioning, and grasping the real purchase on the demand side. Trench coats, sweaters, tweed coats, down jackets, dresses, women’s inner wear, shoes, hats, bags and other product categories are all available, the consumer market is fully grasped.
High-quality new channel sourcing buyers, such as new consumer brands, celebrity store brands, amateur brands, mid- to high-end anchors, regional chains, private domain platforms, high-quality community group buying one-stop gathering, including e-commerce, social circles, short video track, and down to the private domain platform, deep links to market demand, for the development of exhibitors to inject differentiated business value.
During the exhibition, a precise thematic selection session for exhibitors and differentiated buyers, creating a series of business transaction linkage scenarios and digging deep into the real demand of the omni-channel supply chain.
Fashion Eye Award: Establishing a typical benchmark
In order to establish advanced typical benchmarks, promote and commend enterprises and leaders who have made outstanding contributions to the industry, help the digital innovation and change of the fashion industry, and promote the high-quality development of China’s fashion industry, 13 industry awards were announced at the “Appreciation Dinner and Fashion Eye Awards Ceremony” on the evening of April 9.
A total of 76 industry representative enterprises and personalities were honored to receive the “Artisan Spirit Award”, “Supply Chain Innovation Award”, “Most Commercially Valuable MCN Award”, “Most Creative Award”, “Most Creative Award”, “Most Creative Award”, “Most Creative Award”, “Most Creative Award” and “Most Creative Award”, “Most Creative Award”, “Most Popular New Consumer Brand Award”, “Annual Explosive Product Award”, “Most Commercially Valuable Digital Award “, “Most Promising Design Brand Award”, “New Proposition Award”, “Outstanding Supplier Award”, ” Most Commercially Valuable Brand Service Provider Award”, “Most Commercially Valuable Anchor Award” and “Most Trustworthy Head of Private Domain Award”.
The season of Sophora is in full bloom in Hangzhou! The Hangzhou Fashion Industry Digital Trade Fair and the 7th Fashion Eye Sale and Purchase Fair – 2023 Autumn/Winter will continue to be exciting, and the heartwarming run after the expectation value is full is waiting for you!
Translated with www.DeepL.com/Translator (free version)
Post time: Apr-10-2023
