I te tata mai o te wā rapu rauemi mō te Ngahuru/Hōtoke 2026, kei te aro atu ngā kaihoko ahua me ngā kaiwhakahaere waitohu o te ao ki tētahi wero hou: kāore ngā kaihoko e hiahia noa ki ngā hāte mahana, huatau hoki; e hiahia ana rātou ki ngā kākahu "kua hangaia kia rite ki ngā tikanga matatika" me te "hoa ki te taiao." I te mākete Pākehā, kua neke te māramatanga o te mekameka tuku me te tutuki i ngā whakaritenga ESG (Taiao, Hapori, me te Whakahaere) mai i te "tāpiri" ki te "mea me whai" rawa.
I runga i tēnei horopaki,Kākahu Tuitui CY—he kaihanga kākahu whatu Hainamana e whai tiwhikete hanganga ture whānui ana, e arotahi ana hoki ki ngā miro hoa-taiao—kei te noho hei hoa pai mō ngā waitohu motuhake o te ao me ngā kaihokohoko nunui.
1. Tiwhikete BSCI me te Miro Waro: Tō "Uruwhenua" ki te Mākete Pākehā
He nui te aro o ngā kaihoko o ēnei rā ki te āhua o te hanga o ō rātou kākahu. Kei te uaua haere ngā wheketere kāore nei he tiwhikete kawenga pāpori ki te whiwhi i te manako o ngā waitohu papai.
Mai i tōna whakatūnga i te tau 2011, kua whakatairanga tonu a CY Knitwear i te tutuki i ngā whakaritenga. Ehara i te mea ko te whakamana anake i teTiwhikete BSCI (Kaupapa Whakatutukitanga Hapori Pakihi), e whakaatu ana i tō mātou whakapau kaha ki te whakarato i tētahi taiao mahi tika, haumaru hoki, engari e pupuri ana hoki mātouNgā Tiwhikete Miro WaroMā te whakamahi i ngā miro muka taiao, ka āwhina mātou i ō mātou kiritaki ki te whakaiti i te pānga taiao o ā rātou mahi hanga kākahu. Ina taea e tō waitohu te mau i ngā tapanga "Organic" me te "Ethically Made", ka piki ake te kounga o tō whakataetae mākete.
2. Ruku Hōhonu ki te Mākete Pākehā: Ngā Paearu Kounga mō ngā Kākahu Tuitui a ngā Tāne me ngā Tamariki
Ahakoa he nui te aro ki ngā hua whatu a ngā wāhine, ko te whakamātautau pono o ngā pūkenga o tētahi wheketere i te wā o te ngahuru/hotoke kei roto i ngā kohinga a ngā tāne me ngā tamariki. E hiahiatia ana e ēnei kāwai he paerewa tino pakari mō te ngawari o te miro, te pupuri i te mahana, me te pumau o te āhua.
Neke atu i te 20 tau o te wheako ahumahi, kua mōhio a CY Knitwear ki ngā momo tikanga uaua. Mai i ā mātouhātete tāne huruhuru hipi hoko werame ngā pūeru mohair whakamarie kia tino ngawari, kia pai hoki ki te kiringā hāte tamariki, he whare pukapuka nui tā mātou e tuku atu neingā momo kāhua tawhito tawhitohei whiriwhiri māu. E tino mārama ana mātou ki ngā manakohanga ataahua me ngā paerewa kounga pakari o te mākete Pākehā, me te whakarite kia tino ōrite te hanga papatipu ki ngā tauira kua whakaaetia.
3. Te Whakamana i ngā Waitohu DTC: Te Urupare Tere Mai i te Hoahoa ki te Tukunga
Mō te tini o ngā waitohu tīmatanga Direct-to-Consumer (DTC), ka pau te kaha nui ki te whakahaere i tētahi mekameka tuku matatini. Ka whakaratohia e CY Knitwear he ratonga tino whai hua e taea ai e koe te arotahi i ō mahi matua ki te hokohoko waitohu:
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Hoahoa Koreutu me ngā Tauira KoreutuKia tae te rahinga o tō ota ki te 200 ngā wahi, ka whakarērea e mātou ngā utu hoahoa me ngā utu tauira katoa i mua.
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Tauira Tere 7-RāTe whakamahi i te reo Hapanihi matatauShima Seikime TiamanaStollngā mīhini whatu papatahi rorohiko, ka oati mātou7 ngā rā ka hanga tauira tere.
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Tetahi Rahinga e Manakohia anaAhakoa he iti te rahi o te whakaputanga hei whakamātautau mākete, he nui rānei te whakakīnga o ngā taonga, ka tukuna e mātou he wā whakarite ngāwari hei tautoko i te tipu o tō pakihi.
Whakamutunga: Ko te Kōwhiri i te Kākahu Tuitui CY he Kōwhiri i te Rangimārie o te Hinengaro
I roto i te taiao hokohoko o te ao e tere huri ana, te kimi i tētahi pūtakeKaihanga Kakahu WhatuHe mea nui te utu whaitake, te kounga tino pai, me te huinga katoa o ngā tiwhikete ture. Mā te whakahaere kounga tino pakari me te ratonga kiritaki aro nui, e tumanako ana a CY Knitwear ki te whakarato ki a koe i ngā hua whatu tino whakataetae mō te wā A/W 2026/2027.
Kua rite koe ki te kimi i tētahi kaiwhakarato pono mō tāu kohinga Ngahuru/Hōtoke e haere ake nei?He nui ā mātou rārangi hoahoa hou kua oti te hanga hei tirotiro māu. Whakapā mai ki a mātou i tēnei rā mō te pukapuka hou, hei whakarite rānei i tētahi haerenga ki te wheketere VR ipurangi!
Wā tuku: Mei-15-2026
